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     Every search engine uses it's own, very specific algorithm to index the websites. All major
search engines keep updating their search algorithms quite frequently to give their searchers the
best
searching experience. Your website's place in the search result pages depends on it's
calculation from the algorithm it follows. These algorithms are not changing everyday but are
evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.

These Meta tags are not visible when someone browses your web page but the search engines
read these Meta tags alone and decide the place of a web page on its search result pages. It does
so by finding the relevance of the Meta tags within them and with its contents. The most important
Meta tags are the title, description and keywords. The first thing a search engine looks for is to find
a relevance in these meta tags by looking at the keywords used in them and secondly it looks the
relevance of the keywords used in these meta tags with the contents of the page.













The Title Tag

The title is the most important Meta tag of your website. This is the first thing shown on a web page
and this is visible to both your visitor and most importantly to the
search engine. That's why it has
to be given the utmost importance while search engine optimization is the consideration.

It is always depicted on the left top bar of in the browser window. This tag should include the most
relevant keyword about your business. If the most relevant keywords are used in here, your web
site will sure get a boost in a search.

Most websites use their company name in the title which in fact, is not something desirable.
Because, nobody usually searches for a company name unless it is very well known or some giant
multinational.

The perfect title tags should be something between 10-70 characters. It is not so that one can not
put a longer title but the search engine would ignore the longer part of the title.

The Title tag should be written for the visitors (people searching for your business or services) first
and the search engines second. This should be such as to motivate a click and obviously to favor
the search engine indexing too.

Different title tags should be assigned to each page of your website containing its own keywords
that relate to that specific page.

Description tag













The description tag should be written in such way that it speaks about the website contents in just
one or two sentences. It should be short and clear that your visitors get a close idea about your site
by reading this in a short time.

The description tag should be 100 to 200 characters long. The Meta description tag also has a
great role in the
SEO of your page. This tag displays the information at a search engine result
page (SERP) after a search is performed by a user. So, this should be such as this puts the
concise summary of your page. Most search engines truncate longer Description. Remember this
while writing this tag.

Same as above every page should have a different description tag in accordance with the contents
it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The
Search Engine will read your description tag and will check if the keywords or search terms match
your title tag and content of your web site. My suggestion is to take the first sentence or two of the
contents from your web page and use that for the Meta description content.

Include the most relevant sentences matching with the page contents in description tag instead of
stuffing the tag with more keywords. Remember that the Meta Description Tag of a web page must
not look just a bunch of keywords, but should contain an informative and concise summary of your
web page.

Keywords Tag

The most heavily sought technique in
Search Engine Optimization process is Keyword
optimization. But at the same time if keywords are too often repeated, chances are that the site gets
marked out as "spam". However, if your target keyword are not included enough, its ranking will not
be optimized. So, with present algorithms which are really smart and intelligent include only those
relevant keywords you want to target and make sure that these are included in the contents too.

Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed
keywords and yet don't render any feeling to the search engine for their being repeated in the tag.

Geographical information (name of the country, city or place) may be used in the keywords.
Sometimes it plays a great role when a search is made for a location based business. Or, even
brand names, model name of a product can be used in this tag. That also helps when a search is
made for a specific product model or brand.

Search engines give different weights to the keywords according to their positions in HTML tags
used in the content. For example if a keyword is used in this tag which is present in Heading Tag
also has more weight particularly when the same is in H1 tag.

Write your Alt tags of the images and the text links being used in the page such that it includes at
least one keyword from the keyword tag. But, remember the same should look just relevant with the
image or the hyper link for which it has been written.

The content should have included all of your keywords. The aggregate keyword density (all the
keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best
optimized results. However, Density for a single keyword should not be less than 2% and higher
than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords.

The Meta tags should be fine tuned with the contents and a good relevance is brought about
between themselves with a perfect balance between the target audience and the search engines.

These Meta tags have been used really very un-carefully by the spammers, if we commit to use
them methodically with the due respect, I hope, we should be able to create ever increasing web
traffic on our sites.