We worked hard to build a list and it
would be great if we could make full use of it.
We worked hard to build a list and it
would be great if we could make full use of it. There are three
simple keys that you could make your opt -in email list could be
the single biggest money-maker.
All it takes is to have Consistency in
QUALITY, Regularity and Delivery. Let me go through these
areas.
Providing value to your list members.
It seems
common sense. However, the overwhelming majority of owners miss
out from the beginning. If you don't provide genuine value to your
list members you simply won't make money from your list. The
reader will simply unsubscribe, or they may stop reading your Getresponse .
To provide genuine value to your list
members, we need to publish original content. While it is
absolutely acceptable to reprint other people's content in your
publication, you should also have your own voice as well. People
join your list because they want to hear from you.
It is important that that you publish your
own original articles, tips, ideas in each publication you send
out to your list. Be understand that if they can get it
elsewhere, why should they join your list in the first place?
When it comes to information, Value =
Usefulness. How valuable content is to a person is directly
related to how useful they find that information. You content must
be applicable to your reader. Give your reader those information
that they need they'll give you their attention, and eventually
their business.
Sending promotional mailings
regularly.
From research studies, it was noted that if we
don't send promotional mailings regularly, the response rates will
go down dramatically. This was also been tested by a lot of other
people. However, it doesn’t mean that send many mailing a day will
help to increase the response rate.
They key is balance.
Get Getresponse
As a general rule of thumb, one promotional
mailing per week should be sufficient and could produce the best
results. However, it must be consistent and regular.
Verifying your members is receiving your
mailings.
You can have good content in your mailing and
send them out in a regular basis. However, if no one on the other
end of the line is getting these mailings, it's a waste of your
time.
Research shows that as few as 10% of the
total list members on any given list may actually be receiving the
messages. If you're getting poor results from your offers, then
the first place I'd look is to make certain your list members are
actually receiving and reading your email messages.
Safe
Email Advertising Options
There are several options to
consider once you have decided to go in the email advertising
direction. The simplest way to enter the field is to purchase an
existing opt-in email list. Here it is important to make the
purchase from a list merchant that is trustworthy. All sorts of
horror stories have been told about lists that have even gotten
people into serious trouble with accusations of spamming. Then
there is also the worry about the quality of the list, which is
critical in yielding good results for you. As is the question of
just how targeted and relevant the recipients of your email will
be. Still if you are able to deal with all these issues,
purchasing a list will give you the quickest results. In fact if
you purchase a fairly large list, the responses could easily
overwhelm you.
The other option is to painstakingly
build a list on your own. The advantage here is that you will be
in total control of the quality of the list and it will be
possible for you to target the exact audience that you seek. The
only problem with this, is that it will tend to take a long time
to accumulate a significant number of names. More so in this day
and age where many people are very nervous about leaving their
email address anywhere.
There are various ways of
building a list for yourself. You can offer valuable information
through a special report available only via email. Alternatively
you can restrict access to a website to only registered members
who will need to surrender their Getresponse to
register.
Successful Safe
Email Advertising Requires Lots Of Creativity
Although
it matters a lot how and where you acquire a list (which will
inevitably affect the quality) you acquire your list, this is
still not as important as the creativity that goes into your email
marketing campaign. Creativity is so important that even with a
high quality list, lack of creativity can greatly affect the final
result you get from all your email marketing
efforts.
Creativity has to start with you
understanding your market fairly well and exactly what they are
looking for and what would excite them. Some marketers refer to it
as being able to know all the right "hot buttons" to press.
You Will Not Succeed
Without Constant Testing
Testing ideas, lists,
creativity and all sorts of techniques over a certain period of
time will enable you to find the most workable strategy and
formula to use in your email marketing campaign. It is therefore
true to say that without constant testing, your email marketing
campaign is doomed to failure.
If you do not
test, how on earth are you going to know what works and what does
not work? Without testing how are you going to constantly improve
on your results until you reach and surpass all your marketing
goals and objectives?
Interestingly most people do not take this
aspect of testing in marketing seriously enough. Yet the truth is
that no serious undertaking can be achieved without constant
testing and improvement as well as refinement. Take the amazing
achievement of the two high school drops outs who discovered
mechanized flying. We are of course referring to Wilbur and
Orville Wright. That great moment at Kitty Hawk was preceded by a
lot of work which involved mostly tests, starting with tests to
verify the work that others had done on building fling machines.
All previous tests gave the Wright brothers lots of confidence
that memorable day at Kitty Hawk that the contraption they had
before them was going to actually fly. Even the Wright brothers
can teach us a lot about email
marketing.
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