Spying on your Competition with Quantcast
Spying on your Competition with Quancast
Spying on your Competition will help you put together your strategy into your internet marketing plans. There comes an time when you must know who your customers are, and exactly what they want. You should be thinking of your customers spending limits, and how you can develop and services that will meet their needs.
Hunting Down your Competition and Customers
At times people have their own agenda on how to create products, before they even really put in the hard work on finding who they can sell to. I don’t recommend you doing this due to the lack of knowledge of profit perdition. Ask yourself who is my customers and what is my competition is doing that I’m not doing. By knowing these two pricey info, will make life easier and less stressful.
Now if your site is already live and up an running at full speed, than your only dilemma is to find out who’s visiting your site. When you look at the stats of the pages…there should be some sign as of which pages your eager customers are interested in. The topics that excites them the most will most likely be the pages that generates all your quality traffic.
Meanwhile, if your just starting your site and really don’t any good ideas on what phase of marketing you want to be part of. I will say you will have to buckle down and go do some deep jungle searching. You must go to many places to find out what people are talking about, and their looking for answers on the particular topic. Guess What? your the guy who’s going to find those answers for them. I will say you can start by going to Yahoo Answers, this is a community on yahoo where millions of people are engaging on topics of the massive. They need help solving every day problems, and you can be the Super Man that will come rescue them from their lack of expertise.
- 1. Three top reasons people will visit your site There are an number of reason people will come to your site to seek answers to their problems. Here’s an example: Let say I’m an Doctor, and I know from being in the medical field for some time now, is that people will show up at my office out of the blue for the following reasons…
- People are just unhappy and displeased with the other doctor service
- Maybe their insurance company change their policy
- Then again they just might be looking for an new doctor for personal reasons
- 2. Who’s the competition? One other best way to see who is your competition is to search Yahoo or Google and find all the people whom you will be competing with. An Example is: If you where selling custom made mountain bikes, than you will do an Google search for “custom made mountain bikes” and there you go, you have an listing of related sites to analyze.
- 3. You can spy on those other sites by using Quantcast. it’s very simple to use. Just type or copy and paste the url of the competition in the search box at the top page. Click the Picture to see full screen. Watch my video on instruction on how to use all feature of it here at the end of this post.
Let’s stick with the custom made mountain bike scenario
- It list the age of the site
- Who visit more males or females
- How many visitors are coming in each month
Enlarge Imagine By Clicking on It
- How much potently income comes in
- This will give you an educated enough answer to whether you want to tackle this niche market or not
- Add up the market share by region
- Here will be the bread and butter to finding customers through out an region and showing competitors
About the Writer - Antonio Coleman is the Founder and Creator of TrafficColeman.com. Antonio have took his online marketing experience of particularly in Link Building, Web 2.0, Search Engine Optimization (SEO), Video Programming Marketing and more.. Follow me on Twitter @TrafficColeman but not too close. Read about Antonio Coleman’s rough Internet Marketing Bio
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